Description

In “Marketing 6.0: Embracing the Future of Marketing in a Hyperconnected World,” Philip Kotler, the legendary marketing guru, unveils the next frontier in marketing strategy. As we navigate through an era dominated by rapid technological advancements, data-driven insights, and increasingly interconnected global communities, Marketing 6.0 redefines how businesses must engage with their audiences. This book delves into the transformative power of AI, machine learning, and predictive analytics in shaping customer experiences, while also addressing the ethical implications of marketing in a digital age.

Kotler offers actionable frameworks and visionary insights, helping marketers adapt to the new demands of personalization, sustainability, and social responsibility. Whether you’re a seasoned marketer or a business leader, “Marketing 6.0” provides the tools and knowledge to stay ahead in the ever-evolving landscape of modern marketing.